THE AMBITION STUDY 2026
What do ambitious women want next?
You've come this far. What do you want next?
A UK-wide research initiative exploring the career ambitions, priorities, and opportunities of experienced professional women - and what organisations need to understand to attract, develop and retain female talent.
"Ambition is not a dirty word."
WE NORMALISE AMBITION
Beyond the barriers. A clearer picture of what woman want.
Much of the conversation about women at work focuses on the obstacles they face. We want to understand what they actually want.
From career progression and leadership to entrepreneurship, wealth, influence and meaningful work. The Ambition Study explores what success means to women today - and what could help them achieve it.
FOR WOMEN LIKE YOU AND ME
Your ambition.
Your perspective.
We're inviting mid- to senior-career professionals across the UK to share their experiences, priorities, and ambitions.
Your responses will contribute to a wider evidence base on female ambition and the concrete wishes and opportunities that can help more women to thrive.
APPROX. 10 MINUTES | ALL RESPONSES ARE ANONYMOUS AND ANALYSED IN AGGREGATE
FOR HR, TALENT & PEOPLE LEADERS
Do you know what your female talent wants next?
Understanding what drives experienced women is essential to attracting, developing and retaining them.
The Ambition Study explores how professional ambitions are evolving, what influences career decisions and what organisations could do differently.
Help us reach 400 women across the UK. Share the eight-minute, anonymous survey with your female colleagues and contribute to a broader understanding of ambition at work.
FOR RECRUITMENT & EXECUTIVE SEARCH FIRM
Turn insight into action.
Your clients want to attract, develop and retain exceptional female talent. But how well do they understand what experienced women actually want?
The Ambition Study offers a research-led platform to strengthen your firm's market positioning, create valuable conversations with clients and engage senior HR, Talent and business leaders.
We're inviting a select number of strategic partners to support the research and participate in the conversations that follow.
WHY PARTNER WITH US?
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Differentiate your firm through research-led thought leadership on female ambition and talent.
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Engage your clients with fresh insights and relevant discussions about leadership, progression and retention.
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Build strategic relationships through opportunities to participate in executive roundtables and research-led events.
PARTNER VALUE
Research that informs talent strategy.
01.
RESEARCH & INSIGHTS
Contribute to research exploring female ambition, employee engagement, career decisions and talent priorities.
02.
THOUGHT LEADERSHIP
Participate in evidence-led conversations and help shift the debate around female talent to practical solutions and opportunities.
02.
STRATEGIC ENGAGEMENT
Create opportunities to engage with relevant HR, Talent, and business leaders. For more insights and value creation from within.
"It takes vision & a village."
Meaningful change starts with a vision. But it takes organisations, leaders and partners willing to champion it to turn that vision into lasting impact.
THE OUTCOME
A benchmark for change.
The findings will be published in early 2027 and shared through a report, industry roundtables and a series of events, creating a platform for meaningful discussions and actions.